Dealer Incentive – 450 Pax
BRIEF
Reward 450 best dealers
Meet and interact with local people authentic experiences
Increase brand awareness of dealers
PROGRAM
BMW Driving Experience
Visit of Dachau memorial concentration camp
Full-day visit of Bavarian village incl. Bavarian workshops, nature experiences and sports activities
Organisation of branded guests gifts like ginger bread hearts, beer mugs and confectionary
RESULTS
98% satisfied customers evaluated by feedback forms
Increase of brand awareness through branded gifts, menu cards, buffet tags and incentive schedules